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Ocala Metro CEP Recognized as a GURU Trailblazer for Strategic Property Marketing

At GIS WebTech, some of our most impactful innovations come from the creative ways our clients use GURU.

That’s exactly what we’re seeing with the Ocala Metro Chamber & Economic Partnership (CEP).

By leveraging GURU Site Selection’s configurable tabs, Ocala Metro CEP has transformed its property database into a more intuitive, targeted experience for site selectors, brokers, and businesses exploring the region.

About the GURU Trailblazers Program

Our GURU Trailblazers program recognizes communities that are using GURU Site Selection or GURU Ecosystem in strategic, innovative ways to:

  • Market sites more effectively
  • Improve prospect engagement
  • Streamline economic development workflows
  • Differentiate themselves in a competitive environment

These are the organizations that do not just use GURU. They push it forward.

Why Ocala Metro CEP?

Like many economic development organizations, Ocala Metro CEP regularly receives inquiries for specific property types, building sizes, and development opportunities. Rather than requiring prospects to search through an entire property database, the team used GURU Site Selection’s configurable tabs to create curated pathways that surface the opportunities users are most likely looking for.

Today, visitors can quickly access categories such as Downtown Ocala retail opportunities, Community Redevelopment Area (CRA) properties, industrial sites, and featured properties without having to build their own searches.

Erin A. Jones

“The configurable tabs feature opens up such a new breadth of opportunity for us to convey information to the people coming to our site. It’s allowed us to better represent ourselves in a much more strategic, aligned, and organized way.”

Erin A. Jones
Vice President of Economic Development
Ocala Metro CEP

Turning Property Search into Property Discovery

One of the team’s most innovative uses of configurable tabs is highlighting Downtown Ocala redevelopment and retail opportunities. Working alongside city and county partners, Ocala Metro CEP created dedicated sections that make it easier for site selectors and investors to identify priority opportunities and community assets.

“People want readily available information. The more clicks it takes to get to what you are looking for, the less likely you are to do it.”

Erin A. Jones

The goal is simple: make valuable information easier to find. By removing friction and presenting information in a more accessible way, the team is creating a better experience for prospects while showcasing the community’s strengths.

Driving Stronger Partnerships and Better Marketing

Ocala Metro CEP is also using configurable tabs to support targeted property marketing and collaboration with local partners. The team has developed co-branded initiatives with the City of Ocala and is using GURU Site Selection to provide greater visibility for strategic properties, redevelopment opportunities, and community priorities.

Instead of repeatedly creating custom searches for prospects and brokers, they can now direct users to preconfigured collections of opportunities, saving time while improving engagement.

Setting the Standard

Ocala Metro CEP’s approach demonstrates that property databases can be more than repositories of available sites. When organized strategically, they become powerful marketing tools that help communities tell their story, highlight their strengths, and connect prospects with the opportunities that matter most.

We are proud to recognize the Ocala Metro Chamber & Economic Partnership as an official GURU Trailblazer and grateful for their innovative approach to property marketing and economic development.

See It in Action

Want to see how Ocala Metro CEP is using configurable tabs, featured properties, and targeted property marketing? Explore Ocala Metro CEP’s GURU Site Selection platform: https://ocalacep.giswebtechguru.com/

Ready to Elevate Your Property Marketing?

Discover how GURU Site Selection can help your organization create a more engaging property search experience, highlight strategic opportunities, and tell your community’s story more effectively.