Grow Your Community

Purposefully designed for Small Business Research

Grow benefits the local community by allowing small businesses to research the demographic and business makeup of their current location, or a location within their community where they may be interested in opening a new place of business.

Learn how easy it is to switch to Grow!

Location, location, location’ is the adage when buying a house. It’s also key when determining where to site a business. This map gives you the demographic information you need to know about a location

Todd Alvis, eServices manager, Bexar County Information Services

Intuitive and easy to use in 3 simple steps

  1. Select your drawing tool (pin, line, or area)
  2. Select Ring or Drive Time
  3. Select Report Type

What's Included with Grow?

Access 9,500+ data variables—demographics and business locations, consumer spending and purchasing power at multiple geographies, national to block-group levels. Use 40+ reports based on data variables


More than 2,000 variables on accurate current-year estimates and five-year projection of US demographics including population, households, income, age, and ethnicity. Data on education, labor force, journey to work, marital status, languages spoken, home value, and more.

Data Source: Esri, US Census Bureau, and ACS
Sample Report: Demographics and Income Profile [PDF]

Consumer Spending

What products and services US consumers are buying where? Includes expenditures by households for 20+ categories including apparel, food and beverage, financial, and more.

Data Source: Esri, Consumer Expenditure Surveys, and Bureau of Labor Statistics
Sample Report: Retail Goods and Services Expenditure [PDF]

Tapestry Segmentation

Detailed market segmentation of US residential neighborhoods divided into 67 segments based on socioeconomic and demographic characteristics. Provides insights into customer lifestyle and behaviors.

Data Source: Esri
Sample Report: Tapestry Segmentation Area Profile [PDF]

Market Potential

Data on products and services consumers use and demand. Expected number of consumers and Market Potential Index data for goods, services, attitudes, and activities.

Data Source: Esri and GfK MRI
Sample Report: Retail Market Potential [PDF]

Business Locations and Summary

Data on more than 13 million businesses including name and location, industrial classification code, number of employees, and sales.

Data Source: Esri and Infogroup
Sample Report: Business Locations [PDF]

Major Shopping Centers

Statistics for nearly 7,000 major US shopping centers including name, total retail sales, gross leasable area, location, and more.

Data Source: Directory of Major Malls, Inc
Sample Report: Major Shopping Center Locator [PDF]

Traffic Counts

Extensive US traffic data for trade analysis, routing, and mathematical modeling. Data on the number of vehicles that cross a certain point or street location in the US.

Data Source: Market Planning Solutions Inc.
Sample Report: Traffic Count Map - Close Up [PDF]

Retail MarketPlace

Compare retail sales and consumer spending to measure the gap between supply and demand. Learn where consumer spending might be leaking out of a market area and find opportunities to supply goods and services to new customers.

Data Source: Esri and Infogroup
Sample Report: Retail MarketPlace Profile [PDF]

Crime Indexes

Statistics about major categories of personal and property crime, includes information about murder, assault, burglary, and more.

Data Source: Applied Geographic Solutions


A suite of high-quality, visually appealing basemaps that provide reference and context for your work including streets, imagery, and topographic basemaps. Start with the basemap that's most appropriate for your project and then add your data.

Data Source: Esri

View the full
reports available.

There are many reasons why we looked to other web based GIS solutions. Three of the top reasons are as follows. One, we wanted all stakeholders in a project to be able to provide the same highly accurate data. Secondly, we recognized that having presentation-quality demographics would give communities an edge they would otherwise not have. Thirdly, we needed a way to provide access to big data in a timely manner

Tim Duerr, Director of Research, SC Power Team

Make Better Decisions with the Best Data

Data accuracy is critical. Site Selectors consider and evaluate many data variables about a location. Data about the types of people who live, work, and shop near a site is gold to potential business operators. To better assess the viability of business they need data to answer basic questions about the labor talent, wages, demographics, lifestyles, and spending habits of the population in an area.

The most accurate demographic data, proven by economists

Your decisions are only as good as the data behind them. Inaccurate data can adversely impact your decisions, actions and your bottom line.

Data Vendor Study

To prove the importance of accuracy, Esri commissioned a blind, independent study to provide an unbiased answer to data accuracy.

  • A complete study of the entire US at 4 geography levels was conducted by a team of independent economists who were well experienced in small-area forecasts and measures of forecast accuracy.
  • Data from each of 5 major data vendors, including Esri, was benchmarked against results from Census 2010. Identities of the other 4 vendors are not revealed.

Meaningful and Informative Reporting

  • Esri reports provide more depth, breadth, and built-in analytics than any other source.
  • Reports are professionally prepared and immediately ready for presentation

The integration between Esri and GIS WebTech and our accessibility to both allows us to run reports rapidly and deliver them quickly, confidently, and reliably. We save at least 50% of our report preparation time and are increasingly more productive now than ever

Tim Duerr, Director of Research, SC Power Team

Report Features

  • Drive time from property
  • Line (distance buffer from drawn line, including the ability to have multiple vertices, buffer distance input as miles)
  • Polygon (report data will be of the enclosed area of drawn polygon)
  • Pin (ring or drive time)

Community Search

  • Search for communities with your state generating the same reports as Esri’s Business Analyst Online
  • Implementing Recruit and Business Analyst Online together ensures researchers and site selectors are utilizing and leveraging the same dataeliminating questions of data inconsistency.

Drive Time Analysis

  • Easily generate a drive time from a property, or any point on the map. Generate a drive time up to 3 hours. This expanded drive time increases research capability for “Just in Time” inventory and manufacturing.

Ring Time Analysis

Research demographics by distance from the property up to 180 miles

Community Layers

  • Include community features of your choice to highlight. In fact, pick as many as you like. Since nearly all municipalities use ArcGIS Desktop to create and maintain GIS assets, a simple mouse click keeps those assets synced to our solutions.
  • Map layers are always up to date because we are synchronized with your communities official GIS sources.